MAC’s new Spring 2013 make up campaign has an approach which has been rarely seen in the fashion world.  Up until now, models have stereotypically fallen into two categories; plus size or size zero.  However, recently, the fashion world has wised up and began a love affair with the healthy looking woman.  MAC’s newest campaign, perhaps influenced by the recent London 2012 Olympics, embraces the physically fit lady, (think, the sensational Jessica Ennis) and it’s tag line is:

‘Flex your femininity with a colour collection that’s fearless, elegant and strong. Strike a powerful pose, stand out, redefine the notion of beauty – and do it with strength too irresistible to ignore.’

This campaign aims to create a sleek look which is both feminine and strong as it showcases dramatic eyes and lips to project power, while cheeks are chiseled with soft and natural tones.  My personal favourite, of the already popular collection (it’s sold out in America) is the aptly named Firm Form lipstick, shown below.  This dark colour has gold undertones and is not for the faint hearted.  Use the campaign as influence, and wear Firm Form with dramatic brows but natural cheeks.


A release date for the UK has yet to be announced so watch this space!  I know what I’ll be spending my Christmas money on…


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